Mike Rafn Ganderton is educated as an Industrial Designer, and during his early career practiced as a product designer for UK consumer goods manufacturers.  Mike moved to Denmark in 2001 to join the LEGO Group. For the first 11 years he worked in design management & design leadership roles in new product development teams.  In these roles, Mike developed a deep understand of the LEGO Group’s creative processes, products, play philosophy & brand expression.  In 2012 Mike switched career track, taking this LEGO product development experience into a small brand house development team, shaping a concept that was ultimately to become the LEGO House.  In the period from 2013 until opening in 2017 the team toiled to conceptualise, test, develop and implement the unique physical & digital play experiences inside the LEGO House. Once in full operation, Mike joined the LEGO House Leadership team and led a small internal design team responsible for developing both temporary events and activities, and for the creation of completely new LEGO House play experiences.  In January 2024 Mike was appointed Creative Director, Bricks and Fans, leading a team with the objective to forge an even stronger connection between the LEGO House and the LEGO fan community, and to develop new experiences specifically targeting adult LEGO lovers and LEGO fans.