As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural destinations, entertainment attractions and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections.

Some of Christian’s notable projects include Johnnie Walker Princes St., Talisker Distillery, Jameson Distillery Bow St., The Museum of Liverpool, Absolut Home, Guinness Storehouse, Glenkinchie Distillery, The Heineken Experience, Woodford Reserve Distillery, “Dream Big” China Mobile and China Telecom, NASA’s Kennedy Space Center, Ford Rouge Factory Tour, The Rock & Roll Hall of Fame, “Alex & Sylvia” EU Pavilion, The Abraham Lincoln Presidential Library and Museum, The Henry Ford Museum of American Innovation and “Story Garden” by AMOREPACIFIC.

Christian is sought after for his perspective on trends in experience marketing, storytelling, museums and sustainability. He has spoken at top industry events, including three encore performances at SXSW (2019), the Experiential Marketing Summit (2018), Cannes Lions International Festival of Creativity (2017), BizBash Los Angeles and NYC (2017), National Sports Forum (2017), MuseumNext (2016/17), EVENTTech (2016), Future of Storytelling (2016/17), TEA Summit (2015/16), Marketing Profs (2015) and IAAPA TEA Future Leaders (2012 thru 2015). He has been a Forbes Agency Council contributor since 2017 and has also contributed to top business and industry publications, including Harvard Business Review, Campaign, CMO.com, Brandchannel, Beverage Industry Magazine, Beverage Dynamics, Beverage Innovation, CLAD, Attractions Management and Museums Journal.

Christian earned a degree in Design and Marketing at College of DuPage, a BS with Honors in Entertainment Design from Art Center College of Design in Pasadena and Executive Education from Wharton Business School with a certificate in Business Analytics and Data Insights. Christian is a LEED Accredited professional with U.S. Green Building Council and an industry leader on sustainable and inclusive design solutions. And a past SEGD (Society of Experiential Graphic Design) Board Member. Christian is a proud veteran of the United States Navy.