Karolina is an accomplished leader with 20 years of experience heading global commercial and marketing teams, as well as transformation programs and customer engagement strategies across B2B, B2C & B2G industries in various international management positions.

She has vast experience across lighting, healthcare & high tech/microchip industries.

Karolina has created engagement strategies within Healthtech industry, leading experience teams at Philips Healthtech in The Netherlands, US, China, Singapore and India with main purpose: meaningful & impactful audience based experiences.

Currently, as a Head of ASML Experience Centers,  builds engagement strategy to let people experience and understand how groundbreaking technology would enable to solve some of humanity’s toughest challenges.

Karolina’s every day’s motivation is commitment to the creation of innovative and exceptional experiences.