Coen Bertens
Partner FC Gastvrijheid / TDAC
Coen Bertens has more than 23 years of experience at Efteling. Efteling is a leading theme park resort in the world with more than 5 million guests annually and more than 3,000 beds in their accommodations.
The first 10 years Coen worked as a Controller. During these 10 years he earned his post-graduate master in finance. After 10 years he switched to Operations. First as Park Manager, later as Deputy Director. The last 8 years of his career at Efteling Coen was member of the Board of Directors of Efteling. The first 4 years as board member Coen was as COO responsible for the operation of the theme park and all hotel and bungalow park accommodations. The last 4 years he managed the theme park and was responsible for 2,300 employees.
During his career Coen achieved many milestones. The one he is most likely most proud of is turning Efteling in the most customer-friendly company of the Netherlands. To get there he successfully implemented the 9+ guest satisfaction strategy.
Currently as a partner in two consultancy companies, Coen assists many other companies on implementing strategies to increase their customer satisfaction levels.