BRAND EXPERIENCE CENTER
Conference 2025
28 & 29 January 2025, Brussels
Welcome to a new conference for professionals active in Brand Experience Centers worldwide and all other experiences who create and share unique stories. This two-day conference is your chance to connect with a vibrant community, share knowledge, delve into industry challenges and opportunities and chart the future of brand storytelling in physical spaces together.
Why?
Brand Experience Centers are carving a unique niche in the world of immersive storytelling. Unlike traditional museums or commercial attractions, they are all about a brand or product. They can serve multiple purposes, sometimes attracting consumers, other times functioning as B2B hubs, or even acting as educational channels. But one thing remains constant: Brand Experience Centers utilize physical spaces to tell a brand’s story in a captivating and interactive way.
This versatility creates a distinct set of challenges and opportunities. Brand Experience Centers often have different KPI’s (key performance indicators) tailored to their specific goals. Additionally, being part of a corporate organization presents unique considerations.
Until now, there hasn’t been a dedicated platform for this dynamic community to connect, share, and learn. The Brand Experience Center Conference aims to fill this void, fostering collaboration and knowledge exchange within the Brand Experience Center ecosystem.
What to expect?
The first Brand Experience Center Conference is coming to the center of Europe. We are guests of the Belgian Brewers, who recently opened their Brand Experience Center: The Belgian Beer World. We promise two exciting days with top speakers from across Europe, with sessions touching on many topics that each Brand Experience Center regularly covers.
Over the two days, you can enjoy many different sessions and great networking opportunities, during coffee breaks, lunches and the unique networking event at the end of the first day. The content of the conference is determined by the advisory board, consisting of leaders from the Brand Experience Centers.
What's included?
Networking
Meet the Brand Experience Centers ecosystem during network breaks, lunches or at our dinner event at Belgium Beer World
Conference
A full day conference program with more than 10 sessions by top speakers
Exploring
Explore the new Brand Experience center, the Belgium Beer World, which opened a year ago, followed by network dinner at the roof top bar.
F & B
All refreshments during breaks, lunches and a network dinner at the Belgium Beer World are included in your ticket, creating excellent network possibilities.
Gold sponsor
Silver sponsors
Other sponsors
Media partner
